Management Team
Dave Marinaccio, SVP, Creative Director
"One of the things we do best is to examine our clients’ product or service from every possible angle to determine what its true value is to the potential buyer or user. This involves peeling away what is nice or pretty or convenient to determine exactly how this thing will improve the quality of someone’s life. Then, we determine who and where these someones are – and come up with compelling and memorable creative to reach and motivate them."
LM&O founder and Creative Director Dave Marinaccio launched his career at J. Walter Thompson in 1977 designing ads for Gillette, Jovan, Oscar Mayer, 7-UP and Warner Lambert. Since then, Dave has worked in the creative departments of Foote Cone & Belding, DMB&B and DDB Needham on accounts such as Pizza Hut, Sunkist, American Dairy Association, McDonald's, GTE Spacenet and COMSAT.
Dave joined Bozell Worldwide, Inc. in 1990 as Creative Director of the Washington, D.C. office. Here he developed successful recruitment and image advertising for the National Guard, Precision Tune, ServiceMaster, MCI, Time-Life Books and the U.S. Holocaust Memorial Museum.
As a principal of LM&O, Dave has supervised the creative for the Consumer Information Center, Metro, Virginia Railway Express, the Air National Guard, Army National Guard, National Guard Bureau, Hyatt Regency Reston Hotel, Verizon Federal, Big Brothers/Big Sisters National Capital Area and College Parents of America.
Dave’s entertaining and best-selling book, All I Really Need To Know I Learned From Watching Star Trek, is drawn from his long career in the advertising business.
