What's New

News, Press Releases, & Events

Thursday, March 13
LM&O In-Theatre Advertising Receives Triple Honors at 2008 ADDY Awards
National Guard Film Wins Television and 2 Elements of Advertising Awards

Thursday, November 29
National Guard Launches Innovative Film Campaign in Theatres Nationwide, Announces LM&O Advertising
The Army National Guard will roll out the second phase of their nationwide theatre campaign Friday, November 30.

Wednesday, October 24
Chris Laughlin Named VP/General Manager At LM&O Advertising
Chris Laughlin has been named vice president and general manager of LM&O Advertising, Inc., a full-service marketing and communications agency headquartered in Arlington, Virginia.

Sunday, September 3
Army's marching orders: Grab those texting teens
The Army National Guard is taking its recruitment message to the movie-going masses. And it's hoping the teens will turn on their cell phones or whatever wireless weapon they're wielding and return the call.

Wednesday, August 2
Film highlighting Army Guard to play in theaters
A two-minute film highlighting the missions of the Army National Guard will appear in 2,000 movie theaters nationwide Aug. 4 to Sept. 7 and in college campus theaters Sept. 8 to Oct. 5.

Thursday, July 13
Screenvision Inks Upfront Deals
With cinema advertising spending surpassing $500 million, Screenvision has unveiled two new promotional pacts with national advertisers the Army National Guard and Dodge.

Monday, May 29
The Pizza Offensive
To prevent a further slide in sign-ups, recruitment and retention officers began shuttling between their headquarters in Crystal City, Va., and the eighth-floor office of the guard's Arlington ad agency, Laughlin, Marinaccio & Owens.

Friday, May 12
To NATO, in-theater ads look like a billion bucks
Cinema advertising could be a $1 billion business in a few years, National Association of Theatre Owners president John Fithian said Thursday at the Cinema Advertising Council's second annual Marquee Marketing at the Movies event.

Friday, January 27
LM&O Advertising Celebrates 10th Anniversary
Formerly the DC office of Bozell Worldwide, Inc., the independent advertising agency of Laughlin, Marinaccio & Owens (LM&O) recently concluded its first decade in business as one of the top-billing firms in the Washington metropolitan area.

Monday, November 21
Hollywood pitch: recruiters boost business for production firms
As the Pentagon struggles to meet recruitment quotas--all military branches are missing their numbers--it is turning to Hollywood to create slicker, more sophisticated pitches.