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Compelling and Functional Environments

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"Chester"

Army National Guard - Recruitment Office Design

The design and refurbishment of 300 National Guard storefront recruitment offices to create consistent, functional, inviting and compelling environments was part of a nationwide branding program that succeeded in increasing walk-in foot traffic; satisfying and supporting a large internal audience of recruiters; and creating positive awareness of the location and presence of the Guard in local communities nationwide.

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