TV
Movie-quality TV and Theatre Ads
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"Mosaic"
Army National Guard
This visually stunning spot aired in movie theatres around the country, building positive awareness for the Army National Guard among potential recruits and influencers.
"Hispanic"
In producing a television spot featuring Hispanic soldiers, this spot saw an increase in PSA airtime on predominately Hispanic networks and cable channels nationwide.
"Massachusetts"
In two weeks, LM&O produced over 98 television spots featuring two soldiers from 49 states. Creating testimonial-based ads featuring local soldiers increased the public service airtime over 30% over the previous years, and increased responses by over 20%.
"Metro Opens Doors"
Washington Metropolitan Area Transit Authority
Ridership on the Metro commuter rail service grew dramatically during off-peak hours after this series of ads demonstrated all the convenient uses of the transit system.
"Do Something Different"
Air National Guard
Appealing to a more educated and skilled prospect than other military branches, this carefully crafted TV campaign helped to distinguish the opportunities the Air National Guard offers to recruits seeking part-time employment and training in aviation and aeronautics.
Watch "Do Something Different" »
"Ben's Towns"
"Multiple Bens"
Chevy Chase Bank
Commonly associated with innovation, financial responsibility ("A penny saved is a penny earned"), tradition, integrity and warmth, Ben Franklin is a wonderful personification of Chevy Chase Bank. In this series of TV spots, Ben highlights all things convenient that relate to Chevy Chase Bank to, once again, drive home the message of The Leading Local Bank.
"Oh Pueblo"
Consumer Information Center
Strengthening their brand and introducing their online ordering service was the objective and result of this ad which played upon the public’s familiarity with the Consumer Information Center’s Pueblo, Colorado address.
"Cardiac a Rest"
Virginia Railway Express (VRE)
This dramatic image was used to symbolize the stress-free advantage of taking commuter rail service in TV ad that, while produced on a shoe string budget, yielded big results. Ridership on the VRE quintupled by the conclusion of this campaign.
"Dancing Tow Trucks"
Precision Tune
At a time when the need for car tune-ups was diminishing, this ad campaign helped to successfully reposition Precision Tune (both with internal and external audiences) as a complete car care service.
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