Over the last few years, we have seen a rise in the importance of corporate social responsibility across many different industries. Companies like Warby Parker, Toms and Ben & Jerry’s have a social agenda that appeals to the millennial audience because they love to champion causes and support community-oriented businesses.
A quick Google search reveals countless articles detailing the latest trends on how to make the workplace more millennial-friendly. Volunteering and community service proves to be important to millennials, inside and outside the workplace. I’m lucky enough to work at a company that provides an entire week of paid leave specifically set aside for community service work.
A few weeks ago, I used my community service days to participate in a mission trip to Waynetown, Indiana, with my church. I was able to help restore a local business, which will provide jobs in the community and directly benefit the people of Waynetown. I feel fortunate that I was able to enjoy giving back without the pressure of having to sacrifice my valuable vacation time, which I like to save for traveling and visiting my family.
These five designated service days a year aren’t merely an attempt to appear socially responsible ‒ our commitment to service is part of LMO’s DNA. The idea of caring about our communities isn’t a novel concept at LMO – it’s one of the core values of who we are, demonstrated by the fact that this policy has been in place since our founding 21 years ago.
In the marketing and advertising world, it’s easy to get caught up in the awards we’ve won, the great work we’ve produced and the big accounts we’ve contributed toward. But every once in awhile, it’s important that we take a step back, take a deep breath, understand what’s at the core of who we collectively are, and help a neighbor.
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