Membership. The core of every association. No matter if you’re composed of scientists, teachers, or people over the age of fifty, your membership (and for many, events) is your bread and butter. But as I browse through association websites, the majority forgets a simple item that helps increase membership exponentially.
What are (most) all of these association websites missing? A call to action (CTA) button encouraging people to join that is visible throughout all the pages of the website.
This simple addition streamlines the path to membership. As users learn more about your organization through your website and become interested in what you have to offer, joining is always in their eyesight. Many association websites place the join option in a subpage under “Membership.” This is a big mistake. Don’t make potential members take multiple steps or bury the join link from view.
Here are a few tips for this all-important CTA button on your association website:
Is your search bar bigger and brighter than your join button? Does your join link look exactly the same as the rest of your navigation bar? Make your join button pop and watch your membership grow.
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