Yesterday our media partner, Graduate Management Admission Council (GMAC), a non-profit graduate school organization, kicked off their annual conference in the vibrant city of San Francisco. Before diving deep into the conference at the San Francisco Marriott Marquis, our team flew in Tuesday morning to hit all of the tourist spots. We visited all the staples ‒ the Golden Gate Bridge, Fisherman’s Wharf and Alcatraz. We may have sung with the sea lions at Pier 39 and taken a cable car or two.
As GMACs media partner, we were invited to share our perspectives and co-present at the first pre-conference workshop, “Fostering Engaged Prospects Through Digital and Social Media: How to Get and Keep Their Attention.” We joined hundreds of business school leaders from different marketing and admissions departments, and witnessed their passion, curiosity and commitment to bringing value back to their institutions. Interestingly enough, the topics that we discussed in the early morning session continued to surface throughout the day.
After connecting with over 50 marketers, we noticed that all of them are looking for tips and tools to grow their programs. Based on a few key topics that recurred in each discussion, here are a few pointers that marketers can use to supplement and improve their programs:
Come see us at Booth 42 in the Expo Hall. Our president, Mike, will be wearing his white seersucker blazer!
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