One of the largest challenges facing companies today is the ability to deliver content to multiple channels while ensuring the message is consistent. Considering the investments that many companies make, it's vital to get this right.
If your company needs more than a brochure website, a headless Content Management System (CMS) is the key to managing to your content. A headless CMS is a CMS, which serves data through an Application Programming Interface (API) rather than embedded in predefined HTML templates and stylesheets. A standard CMS may not cover all the needs of your content, especially when you have multiple different systems that need to simultaneously consume your content with different layout or design constraints – e.g. web browsers; mobile apps; search engines; smart watches; virtual or augmented reality apps. Alternately, a headless CMS allows you to define and take control of your content, whether its content structure, blog posts, videos or even language translations. If this type of CMS intrigues you, one of our favorites is: Contentful.
Headless CMS Architecture to the Rescue
Working with a headless CMS has four basic steps:
The advantages of using a headless CMS really stand out when there is a need to deliver content across multiple platforms (websites, social platforms, ad networks, etc.), especially when dealing with native application development and heavily customized designs. However, they also provide benefits in many other ways. Take a look at some of the benefits below:
Although the benefits of using a headless CMS greatly outweighs the disadvantages, there are still things to consider if thinking about going headless:
When you find yourself outgrowing your CMS or are in a need for a CMS redesign, you should ask yourself the following question: does moving to a headless architecture solve my problem and outweigh the added complexity? In most cases, yes it does.
At LMO, we have helped our customers address the complexities of delivering and managing content across highly dynamic cross-platforms without sacrificing quality for more than two decades. Contact us to see if we can help with your content management needs.
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