Certified Smarter: 20 LMOers Complete Google Analytics Training

Data and analytics junkies, perk up your ears. You might hear the sound of 20 pint glasses clinking. That would be the 20 LMOers who are out to happy hour celebrating and showing off their brand new Google Analytics certificates.

The training, developed by measurement experts at Google and taught by LMO’s very own Lauren Pappas, spanned six weeks and provided an in-depth look at how to make well-informed decisions while collecting data, followed up by stronger interpretation after that data has been reported.

In an increasingly data-centric marketing sphere, professional development initiatives like this are a must.

It’s never a bad idea to invest in your staff. After all, a smarter them makes a smarter us. But how does the value of these courses transfer to our clients?

For starters, in an increasingly data-centric marketing sphere, professional development initiatives like this are a must. But the big picture is quite simple: Utilizing Google Analytics helps us better understand what tactics are working, which ones aren’t, and how we can continuously optimize campaign performance across the landscape of digital platforms. And we know for certain that our clients want campaigns to work harder for them.

Additionally, our clients turn to us for expertise in all that we do. Having 20 of our very own staff certified in Google Analytics means our team has the power to make data-backed insights and recommendations for our clients at a moment’s notice.

And those 20 are about to get company. As of last week, more than a dozen LMOers raised their hands yet again to undergo training and become certified.

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Mike Kapetanovic

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