Agency to help challenger brand establish footprint and grow sales
Arlington, VA, September 22, 2016 – LMO, a full-service marketing communications agency, has been named as The Maple Guild’s agency of record. This announcement comes as a welcome addition to LMO’s client roster, following their work on The Maple Guild’s recent branding campaign. As The Maple Guild moves to challenge the industry with products such as enhanced maple water, maple cream and maple sweetened iced teas, LMO will support the company’s growth through complete marketing solutions which include content marketing, direct marketing, web design and development, and much more.
The Maple Guild, a Vermont-based manufacturer, is the largest single source, vertically integrated producer of certified organic Vermont maple syrup and maple-based products. They use a unique steam-crafted™ process to manufacture their maple products, ensuring their syrup and all of their innovative maple based offerings have a true, never burnt, maple flavor.
“Over the past few years, we have established sector expertise in various industries, and have been able to expand our service offering alongside our many client successes. We’re especially excited to continue working with The Maple Guild, as this was an exciting “top to bottom” branding campaign where LMO worked as a true partner in the launch and growth of their brand in the marketplace,” says Mike Kapetanovic, President of LMO.
LMO started with a blank slate to recreate The Maple Guild’s brand identity. To date, this has included the creation of a new logo, a splash page and responsive website design; product labels and sample packaging; sales materials and collateral; videography; a corporate letterhead package; and trade show ads and booth design. Much of the design took advantage of the 2016 sugaring season in order to draw inspiration from the Guild, their process and the “makers of Maple.”
“LMO’s creative and strategic support has been vital to launch our brand. As we move to introduce our products to the market, we look forward to continuing the partnership and bringing true innovation to the maple industry” said John Campbell, Head of Sales and Marketing at The Maple Guild.
The Maple Guild will exhibit its newly complete branded line of products at the National Products Expo East, Sept. 22-24, 2016 at the Baltimore Convention Center, Baltimore, Maryland. To read more about LMO’s work with The Maple Guild, read the case study.
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Founded in 1995, LMO is an independent, full-service marketing communications agency with offices in Arlington, Virginia and Baltimore, Maryland. LMO offers custom advertising, marketing, business intelligence and technology solutions. Because of our 20 year history in the challenger space and full-service capabilities, we help challenger brands achieve their business goals and objectives.