Your message where it matters.
Media is one of many communications channels often included in a comprehensive integrated marketing plan. A well-executed media plan starts with a keen understanding of your target audiences. The full-service media team at LMO uses dozens of industry-leading research tools to identify media trends, audience behavioral data and media preferences for our clients. We partner that syndicated data with our client’s proprietary data to develop a customized media strategy. During this process, we carefully consider tactics, placements, timelines, key performance indicators (KPIs) and budgets.
But that’s just how it starts.
LMO uses state-of-the-art measurement systems and tools to identify and implement optimizations to improve your media efficiency. Our third party ad server technology allows us to draw a direct correlation between our digital buys and KPIs, and we’re able to analyze performance in almost real time, making optimizations to partners, placements and creative units mid-flight. This means your campaign becomes more efficient while in market.
Members of our media team have worked in every industry imaginable and give us a vast collection of knowledge and experience to draw upon when determining the right solutions for our clients.
Our targeted media services include:
- Media Research
- Programmatic Buying
- Look-a-like Audience Modeling
- Inbound & Outbound Marketing
- Marketing Automation
- Lead Nurturing
- Public Relations
- Social Media