B2B Public Relations
Building Brand Authority Through Strategic B2B Public Relations
In technical and highly regulated markets, visibility alone isn’t enough. Credibility is what shapes perception, influences adoption, and earns long-term trust.
LMO helps building-products brands use public relations (PR) to establish authority where it matters most—within trade media, industry conversations, and the channels that inform specification and purchasing decisions. Our work translates complex technology into clear, credible narratives that position brands as reliable industry leaders.
How We Approach B2B Public Relations
Effective B2B PR isn’t about volume. It’s about relevance, precision, and timing.
Our approach combines industry intelligence, disciplined messaging, and focused media relationships to ensure your expertise shows up in the right places, at the right moments:
Strategic editorial planning aligned to industry cycles, standards, and regulatory shifts
Expert positioning that elevates engineers, technical SMEs, and sustainability leaders as credible voices
Media-ready storytelling that turns complex topics into accessible, adoption-driving narratives
Targeted media outreach focused on influence—not mass distribution
Awards and recognition programs that reinforce innovation, performance, and leadership
Proven Industry Impact
LMO has served as a long-term PR and thought leadership partner to leading building-products manufacturers, supporting sustained visibility and credibility across trade media and industry platforms.
Our work has delivered:
Thousands of earned placements in top-tier trade and business outlets
Consistent expert commentary tied to regulatory, code, and technology shifts
Award recognition that amplifies innovation and performance
Strong editor relationships that translate into ongoing influence
Why It Works
PR is most powerful when it educates the market and builds confidence over time. Our programs help brands:
Strengthen authority in complex or emerging categories
Influence specifiers, decision-makers, and channel partners
Support product adoption through credible third-party validation
Reinforce thought leadership during moments of industry change
Build trust that paid media alone can’t create
Public Relations That Builds Authority
PR isn’t about chasing coverage. It’s about shaping understanding, elevating expertise, and guiding industry conversations.
When technical voices show up publicly, consistently, and with clarity, they don’t just inform—they influence how markets think, decide, and adopt.
LMO helps building-products brands move from visible to credible—and from credible to leading.
LMO helps building-products brands move from visible to credible—and from credible to leading.