News & Blog

Earned media is no longer just a PR tactic. It’s a trust strategy. And trust is now a brand’s most valuable currency.

When data and emotion work together, marketing becomes more than measurable – it becomes meaningful.

Segmentation and targeting are the backbone of modern marketing, they make sure your message reaches the right people at the right time. But reach alone doesn't drive change.

Google’s latest enhancement, AI Max, represents a defining moment in the evolution of Search. It’s a signal that performance marketing has entered a new era.

By identifying, tracking, and acting on leading indicators, you don’t just improve campaigns – you prove to your organization that marketing is a strategic and continuously evolving function that’s guided by data.

In today’s complex digital environment, building your ROI satellite network isn’t about collecting more data; it’s about connecting what you already have to navigate with clarity and confidence.

With the right systems in place, ROI becomes more than a report card. It becomes a GPS pointing the way forward, in real time, toward outcomes that change both lives and brands.

At LMO, we’ve spent years helping organizations turn search intent into measurable revenue. Here’s how we think about paid search and why strategy beats tactics every time.

Creating content that genuinely connects isn't just “nice,” it's essential. We've helped businesses and organizations transform their social media from afterthought to outcome driver. 

A strong Facebook Ads strategy is critical for a brand's success. Let’s break down some core tips for marketers.

Whether your goal is awareness, consideration, or lead gen, LinkedIn offers the tools to reach B2B decision-makers and deliver measurable results.

Business-to-business (B2B) and business-to-consumer (B2C) marketing might seem similar, but they're very different beasts. Here are five key differences to consider when designing your marketing strategy. 

Explore how Google AI features could impact the evolving search and SEO landscape, and how to stay ahead.

Spoiler alert: Action without strategy is just expensive noise.

At LMO, we practice the PESO Model (Paid, Earned, Shared, Owned media) as our guiding framework.

Held in Washington, D.C. in May 2025, the Google Align Conference brought together leaders from government, nonprofit, and healthcare sectors to explore the transformative role of technology.

So, you’re working at – or want to work at – a marketing communications agency? Buckle up, because you’re in for a dynamic, fast-paced and often exhilarating ride.

If you follow LMO on social media, you may have seen our “National Reading Month” posts in March sharing book selections from LMOers. My pick was Design In Nature: How the constructal law governs evolution in biology, physics, technology, and social organization by Adrian Bejan and J. Peder Zane. Published in 2012, the book presents influential engineer Adrian Bejan’s constructal law to the nerdy end of lay audiences.