LMO focuses on purpose-driven organizations, with an extensive and diverse client base that includes brands and organizations in military/enlistment, education/enrollment, volunteerism, non‑profits, associations, building products and community advancement spaces. Our clients excel at guiding audiences through significant decision-making journeys.

LMO is a full-service agency, aiming to provide comprehensive and full in-house services to our clients. Our capabilities include:

• Brand strategy (identity, messaging, positioning)

• Creative services (graphic design, photography, video, copywriting)

• Media planning & buying (digital, traditional, multi-channel)

• Public relations (press materials, media outreach, crisis management)

• Content creation & technical writing (blogs, case studies, whitepapers, presentations)

We develop audience-informed campaigns across traditional and digital channels, negotiate competitive placements, monitor performance, and continuously optimize to hit key performance indicators (KPI) and enhance ROI.

The KPIs we track and report on vary depending on the client and the type of work we provide for them, but data we monitor typically includes: click-through-rate, conversions, impressions, cost-per-click, cost-per-lead, engagements and share of voice.

LMO follows the PESO model — integrating Paid, Earned, Shared and Owned media — to construct well-rounded marketing strategies. This ensures cohesive brand presence across all media types.

LMO has supported integrated marketing campaigns for Mitsubishi Electric Trane HVAC (a $1.3 billion brand), helping build the U.S. markets for variable refrigerant flow (VRF) technology and inverter heat pumps. We’ve also worked on campaigns for ODL (doorglass), Bosch (Lean construction SaaS), Nichiha (fiber cement), Mitsubishi Electric Elevators & Escalators, along with other notable names in the HVAC space.

We continuously collaborate with subject matter experts and leverage deep industry knowledge to transform complex technical topics into accessible copy.

We then present this content in a range of materials, including white papers, case studies, blogs/articles, infographics and webinars/presentations.

LMO helps brands transition from awareness to action, whether that’s enlistment, enrollment, recruitment or volunteer engagement. We pride ourselves on delivering measurable impact and behavior change aligned with KPIs.

We are based in Arlington, Virginia, and love to connect with brands in our local community, but work with clients across the country.

We’re a woman-owned small business with deep experience supporting purpose-driven organizations — from military and education to nonprofits and community-based brands. That focus shapes how we work. We’re not just chasing clicks or impressions, we care about driving real behavior change.

Our full-service, in-house team brings strategy, creative, media, content and PR together under one roof so clients get cohesive campaigns, not scattered tactics. And because we’re independently owned, we stay flexible, collaborative and genuinely invested in our clients’ missions.

Yes, when it’s done right. Digital marketing gives you measurable, targeted ways to reach the people who matter most to your organization. It lets you adjust in real time, focus your budget and guide audiences from awareness to action. Whether you're trying to increase enrollment, drive engagement or boost recruitment, digital campaigns give you clear data on what’s working and what’s not, and why.

At LMO, we don’t just launch ads and hope for the best. We build smart, audience-informed strategies that tie back to your goals and deliver long-term value.

We start with listening and getting to know your business. Before we recommend anything, we take the time to understand your mission, priorities, audiences and what success looks like for you. From there, we build strategies and creative work that support your specific goals, but we also stay flexible as your needs evolve.

Our team works as an extension of yours, offering ongoing collaboration, transparency and regular check-ins to make sure we’re always aligned and moving in the right direction.