CAREERS AT LMO

Organic Social Media Manager

MILITARY RECRUITMENT ACCOUNT | REMOTE | MID-ATLANTIC PREFERRED | FULL-TIME

About LMO Advertising

LMO is an Arlington, VA agency with nearly 30 years of experience specializing in commitment-driven marketing — helping organizations turn attention into meaningful action for audiences who don't make impulse decisions. Whether the goal is military recruitment, membership growth, or mission-driven outreach, we build solutions where trust, relevance, and consistency matter.

The Opportunity

We are seeking a highly proactive, client-facing Organic Social Media Manager to help manage and grow the organic social media program for one of our most prestigious military recruitment accounts.

This is not a traditional role focused purely on posting content or chasing trends. The environment is operationally complex, fast-moving, and mission-driven. Success requires someone who can independently manage workflows, surface recommendations, organize ambiguity, and confidently lead day-to-day client communication with senior military and government stakeholders.

The person in this role will help operationalize a modern, AI-enabled organic social program built around:

  • operational story identification

  • audience intelligence

  • recruitment narrative activation

  • content adaptation

  • engagement monitoring

  • insight generation

  • performance optimization

This is a high-visibility role with meaningful ownership, direct client interaction, and significant opportunity for long-term growth.

This position is remote, with a Mid-Atlantic location preferred to support occasional in-person client engagement.

Core Responsibilities

Content Operations & Narrative Activation

  • Build and maintain content calendars across Instagram, Facebook, LinkedIn, and emerging platforms aligned to broader recruitment strategy and campaign priorities.

  • Coordinate with strategist/account leadership to translate audience insights, recruitment messaging, and narrative priorities into operational social content execution.

  • Coordinate with creative/design resources to ensure assets are organized, aligned, and ready for publishing.

  • Use AI-enabled workflows and tools to accelerate content adaptation, caption development, workflow efficiency, and reporting support.

  • Continuously test messaging angles, hooks, formats, and narrative approaches to improve engagement, audience relevance, and recruitment alignment.

  • Translate operational stories into platform-native social content and audience-relevant narratives.

 Program Management & Client Leadership

  • Independently manage the day-to-day operational flow of the organic social program.

  • Lead weekly client-facing meetings with senior military and federal stakeholders.

  • Present content plans, performance updates, recommendations, and optimization opportunities clearly and confidently.

  • Surface opportunities, concerns, trends, and operational recommendations proactively — not reactively.

  • Coordinate priorities across internal teams while maintaining strong organizational discipline and follow-through.

  • Operate effectively in a lean, remote, fast-moving agency environment with minimal micromanagement.

 Community Intelligence & Reporting

  • Monitor engagement activity, comments, DMs, and emerging conversations to identify: high-intent prospects, recurring audience questions, recruiting friction points, misinformation, escalation risks, emerging content opportunities.

  • Flag important engagement opportunities for client response and recruiter follow-up.

  • Track and analyze performance metrics across organic social platforms.

  • Deliver weekly performance snapshots and monthly reporting with clear insights and actionable recommendations.

  • Use reporting and engagement patterns to continuously improve operational execution and content effectiveness.

What Success in this Role Requires

This role requires:

  • proactive problem-solving

  • operational ownership

  • strong organizational instincts

  • independent decision-making

  • comfort working in ambiguity

  • confidence presenting to clients

  • ability to surface recommendations rather than wait for direction

  • strong communication and follow-through

  • accountability without heavy oversight

This is not an entry-level coordinator role. This is also not a purely senior strategic planning role.

The ideal candidate is likely a mid-level operator who is ambitious, highly organized, operationally strong, comfortable with clients, and excited to grow within an evolving AI-enabled communications environment.

What We Are Looking For

Qualifications

  • 3–5 years of experience managing social media, digital content operations, or communications programs in an agency, media, recruitment, or mission-driven environment.

  • Strong presentation and communication skills — comfortable leading weekly meetings with senior clients and stakeholders.

  • Experience independently managing workflows, timelines, and operational priorities.

  • Proven ability to proactively identify opportunities, solve problems, and keep momentum moving without constant oversight.

  • Strong writing and storytelling instincts with the ability to adapt tone depending on audience and platform.

  • Experience using social media management platforms such as Sprout Social.

  • Experience building and presenting performance reports and operational insights.

  • Highly organized, self-directed, and comfortable operating in a remote environment.

  • Bachelor’s degree in Communications, Marketing, Journalism, or related field preferred.

Modern Skills That Set You Apart (2026)

  • AI fluency — comfortable leveraging AI tools to accelerate workflow execution, reporting support, content adaptation, and operational efficiency.

  • Strong understanding of platform behavior and short-form social storytelling.

  • Ability to identify authentic, non-corporate narratives that resonate with Gen Z audiences.

  • Comfort interpreting engagement patterns, audience reactions, and content performance trends.

  • Familiarity with social listening, audience insight gathering, and digital trend monitoring.

Nice to Have

  • Experience with government, military, or public-sector clients.

  • Familiarity with military culture or service communities.

  • Experience marketing to Gen Z audiences ages 18–24.

  • Experience in recruiting, education, workforce development, or mission-driven marketing environments.

  • Experience marketing specifically to Gen Z audiences ages 18–24.

How to Apply

Submit the following via email to LMOhr@lmo.com, Subject: Organic Social Media Manager.

  • your resume

  • a brief cover note explaining why this role interests you

  • 2–3 examples of work you are proud of (social campaigns, content operations, reporting, audience growth, or digital communications examples)

Applications without work samples or examples will not be considered.