CAREERS AT LMO

Social Media Specialist

MILITARY RECRUITMENT ACCOUNT | REMOTE | MID-ATLANTIC PREFERRED | FULL-TIME

About LMO Advertising

LMO is an Arlington, VA agency with nearly 30 years of experience specializing in commitment-driven marketing — helping organizations turn attention into meaningful action for audiences who don't make impulse decisions. Whether the goal is military recruitment, membership growth, or mission-driven outreach, we build solutions where trust, relevance, and consistency matter.

The Opportunity

We are seeking a Social Media Specialist to own and grow the organic social media program for one of our most prestigious military recruitment accounts — building an authentic digital community and inspiring the next generation to commit to a career of service. 

The Social Media Specialist will develop strategy, create content, test what drives genuine organic engagement, and grow a passionate, mission-aligned audience of 18–24-year-olds considering military service. They will have direct weekly visibility with senior military and federal government clients, presenting their work, insights, and recommendations to high-level stakeholders.

For the right candidate, this is a career-defining account. The combination of a high-stakes federal client, a Gen Z audience, and full ownership of an organic social program is the kind of experience that sets you apart for the next decade of your career. This is not an assistant role. The Social Media Specialist owns the strategy, the content, and the results.

If you are ambitious, data-curious, and ready to own something that genuinely matters, this role will accelerate your trajectory.

This position is remote, with a Mid-Atlantic location preferred to support occasional in-person client engagement.

Core Responsibilities

Content Strategy & Creation

  • Develop and execute a monthly organic social media content strategy aligned with military recruitment goals and seasonal campaigns.

  • Work with a design team to create compelling, platform-native content — short-form video (Reels), graphics, copy, and Stories — that resonates with 18–24-year-olds.

  • Build and maintain a content calendar that ensures consistent publishing cadence across Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging platforms.

  • Continuously test content formats, messaging angles, and posting strategies to identify what drives organic engagement and follower growth.

Community & Program Management

  • Own the day-to-day management of all organic social channels — scheduling, publishing, monitoring, and community engagement.

  • Monitor comments, DMs, and brand mentions to identify high-priority questions and conversations; flag key items for client response; and mine community feedback to sharpen content strategy.

  • Identify trending conversations, cultural moments, and platform algorithm shifts that create organic amplification opportunities.

  • Coordinate with the internal creative team on content assets and ensure materials are organized and ready for publishing on schedule.

Analytics & Reporting

  • Track, analyze, and report on key performance metrics.

  • Deliver weekly content performance snapshots and in-depth monthly reports, including analysis, strategic insights, and optimization recommendations.

  • Use data to continuously evolve content strategy.

  • Monitor competitive accounts and benchmark performance within the military recruiting and government social space.

Client Management & Presentation

  • Lead weekly client-facing meetings with senior military and government personnel, presenting content calendars, performance results, and strategic recommendations.

  • Translate social media data into meaningful business narratives that resonate with non-marketing, military stakeholders.

  • Manage client expectations professionally, communicate proactively, and build a trusted advisor relationship with the account team.

  • Collaborate with account and creative teams to ensure alignment across all deliverables.

  • As capacity allows, support other LMO client accounts and contribute to the agency's broader social media practice.

What We Are Looking For

Qualifications

  • 5 years of hands-on experience managing organic social media programs, ideally within an agency or for a large brand.

  • Proven track record of growing social audiences and driving measurable organic engagement.

  • Deep, native understanding of Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging platforms.

  • Exceptional writing and storytelling skills; can adapt tone from authoritative and patriotic to relatable and human depending on the content.

  • Strong presentation and communication skills — comfortable holding the room in weekly meetings with senior clients.

  • Proficiency with social media management tools (Sprout Social) and analytics platforms (native insights + GA4).

  • Experience building and presenting performance reports that translate data into strategic recommendations.

  • Familiarity with social listening tools and the ability to surface insights from conversations beyond your own channels.

  • Self-directed, highly organized, and capable of managing multiple deadlines in a remote environment without micromanagement.

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field required.

Modern Skills That Set You Apart (2025-2026)

  • AI fluency — comfortable using AI tools to accelerate content ideation, caption writing, and workflow efficiency.

  • Social SEO awareness.

  • Strong instinct for short-form video – able to concept, direct, and provide creative guidance on Reels; a sharp eye for authentic, non-corporate content that resonates with a Gen Z audiences.

  • Experience adapting content strategy for audiences that distrust traditional advertising.

Nice to Have

  • Experience with government, military, or public-sector clients.

  • Understanding of or personal connection to military culture and service.

  • Experience marketing specifically to Gen Z audiences ages 18–24.

  • Background in recruiting, education, or mission-driven brand marketing.

How to Apply

Submit your resume, a brief cover note that tells us why this role excites you, and 2–3 examples of organic social work you are proud of (links, screenshots, or a mini case study with results). Applications without portfolio samples will not be considered. To apply, email LMOhr@lmo.com.