SERVICES —> MEDIA STRATEGY, PLANNING & BUYING
Strategy. Placement. Accountability.
We plan, buy, and optimize media to maximize reach, efficiency, and impact — managing the complete media lifecycle so your message reaches the right people, in the right places, at the right time.
Most media buying is optimized for clicks, not commitment.
For audiences with long consideration cycles, we go deeper — driven by insight, planned with precision, bought with accountability, and actively managed from launch through final report.
OUR APPROACH
From Strategy to Stewardship
Audience research & insight
1
We start with a deep understanding of who you need to reach and how they engage across channels — so every media decision is driven by insight, not assumption.
Strategic planning & channel selection
2
We strategically select the optimal mix of platforms, timing, and frequency across digital, broadcast, trade media, and out-of-home — building cumulative reach across the full decision journey.
Media buying & vendor stewardship
3
We purchase advertising, manage vendor relationships, and negotiate placements and rates on your behalf — bringing accountability to every dollar invested without adding operational burden to your team.
Real-time optimization & reporting
4
Once campaigns are live, we continuously monitor performance and optimize in real time — ensuring media stays effective, efficient, and aligned with mission outcomes. You get full transparency through clear, actionable reporting.
WHAT’S INCLUDED
Media Strategy, Planning & Buying services
Strategy & Planning
Media Strategy, Planning & Buying
Omnichannel Marketing
Audience Research & Targeting
Channel & Platform Selection
Timing & Frequency Optimization
Channels & Placements
TV, Connected TV & OTT
Sponsored Content & Trade Media
Digital Programmatic
Streaming Audio
Paid Social Media & Lookalike Audiences
In-Game Advertising
Paid Search & SEO
Out-of-Home, Print and Radio
Geo-fencing, Retargeting & Hyperlocal Targeting
Optimization & Accountability
Performance Monitoring & Optimization
Attribution Modeling
AI-Based Optimization
A/B Testing
Reporting & Accountability
PROOF
Media that moved the needle.
From military recruitment to association growth, our media plans are built to reach audiences who take their time — and earn their commitment when they're ready.
MILITARY RECRUITMENT
U.S. Coast Guard
Multi-channel media strategy targeting propensity-scored audiences across digital, CTV, and out-of-home.
↑ Recruitment inquiry volume
COMMUNITY / NON-PROFIT
AmeriCorps Seniors
Targeted media to reach older adults and drive volunteer enrollment across geographies.
↑ Volunteer sign-up rates
HIGHER EDUCATION
George Washington University
Enrollment-focused media campaign reaching prospective students through digital and social channels.
↑ Application pipeline growth
Let's talk about your media strategy, planning & buying.
No pitch decks, no pressure. Just a conversation about who you need to reach and what it will take to get there. Contact us through the button below, or reach Karen directly at KarenLaughlin@lmo.com.