SERVICES —> PUBLIC RELATIONS & EARNED MEDIA SERVICES
Earn the coverage. Own the coversation.
We help organizations earn trust, shape perception, and maintain credibility with the audiences that matter most. LMO turns PR from a tactical add-on into a strategic driver of visibility and influence—creating the moments, coverage, and context that shape how your organization is understood.
Most organizations treat PR as a tactic. The most effective ones treat it as a trust strategy.
In a crowded, 24/7 news cycle, media coverage isn't the goal—it's the entry point. For military organizations, non-profits, and associations asking people to make high-stakes commitments, visibility alone doesn't move people.
Reputation is what determines whether someone acts.
AI DRIVEN DISCOVERY
Earned Media Is Now an AI Visibility Strategy.
Today, stakeholders often encounter AI-generated summaries and search results before they ever visit your website. These tools rely on trusted third-party sources—meaning consistent, credible earned media coverage now shapes how your organization is described, compared, and evaluated. PR has always built reputation.
Now it also determines how you show up in the tools your audiences use to make decisions.
OUR APPROACH
From Moments to Influence
Insights & narrative clarity
1
Most organizations start with messaging. We start with meaning. We immerse ourselves in your category—how it's covered, how it's understood, and where perception gaps exist. Then we define the narrative only you can own: clear, credible, and built to withstand scrutiny.
Identifying the human voices
2
Organizations don't earn coverage. People do. We identify the voices inside your organization that journalists want to hear from and prepare them to speak with clarity, authority, and relevance in the moments that matter.
Creating strategic moments
3
We don't wait for news to happen. We create it. Through story angles, thought leadership, and timed moments, we position your organization in the conversations that shape your category—on your terms.
Earned media placement and amplification
4
Coverage alone doesn't create impact. Context and consistency do. We secure targeted placements across the outlets your audiences trust, then extend their reach and amplify—ensuring your story shows up repeatedly, in the right places, with the right framing.
WHAT’S INCLUDED
Public Relations & Earned Media Services
Strategy & Narrative
Public Relations Strategy & Planning
Message Development
Proactive Feature Pitching and Storytelling
Press Releases
Stakeholder & Community Engagement
Visibility & Placement
Trade Show and Conference Support
Satellite Media Tours
Event Strategy and Execution
Sponsored Editorial Strategy
Training, Monitoring & Accountability
Media Training
Interview Coordination
Media Monitoring, Analysis, and Reporting
PROOF
Earned media that built authority.
From federal agencies to national associations, we’ve helped mission-driven organizations move from press releases to national conversations.
GOVERNMENT / VETERANS
Library of Congress Veterans History Project
National PR campaign to raise awareness and drive participation — securing coverage across CBS News, Stars & Stripes, FOX-DC, and 130+ media outlets.
↑ $6.1M donated media value, 4.4M+ impressions
COMMUNITY / NON-PROFIT
AmeriCorps Seniors
Integrated PR and earned media campaign to re-engage older adult volunteers post-COVID — securing 80+ local print placements, 20+ national op-eds, and satellite media tours nationwide.
↑ 56% front-page coverage, 3.6B total impressions
BUILDING PRODUCTS
Mitsubishi Electric Trane HVAC US
21-year integrated PR, technical content, and media program that helped introduce inverter heat pump and VRF technology to the U.S. market — building category leadership from the ground up.
↑ $60M → $1.3B in annual sales growth
Let's talk about your PR and earned media strategies.
Whether you're building visibility from the ground up or are ready to move from tactics to influence, we're ready to help you get there. Contact us through the button below, or reach Karen directly at KarenLaughlin@lmo.com.